Millions of people play the games every day. The brand awareness is on the level of 97 percent globally. As far as reach, more than 4 billion downloads. Levoranta: The first Angry Birds game came out in 2009, in December. GamesBeat: What’s the reach for Angry Birds like now? One has been launched, and in the second half of the year we’re looking to launch another game. We’ve said publicly that we plan to launch two new games this year. Then, at the end of the year, we’ll have the 10th anniversary of Angry Birds. We’re expecting to see a nice boost for our licensing business through the movie. That’s a big thing for the brand licensing unit, which is handling the merchandising as well. Of course, we also have the movie sequel coming in August. You want to make sure that your top games, your existing games, are run as services, with great new content and events and other campaigns, things player can enjoy for a longer period of time. That’s the other part of the gaming business, of course. Angry Birds 2 was our best-performing game last year. It’s been developing very well.Īt the same time, we have some very good existing games. We’ve put more effort into that over the last year, and we came out with a game release in January. That’s where most of our resources are going at the moment, and it will continue to be that way. Levoranta: At this point in time - first of all, if you look at Rovio, we identify ourselves as a games-first entertainment company. GamesBeat: What are you most excited about right now, putting the most resources into? Levoranta: Yeah! They came out with a piece of news, definitely. GamesBeat: It seems like Google endorsed that as well today. What Hatch has been developing is a cloud-based streaming service that could be one way, in the future, of playing games. Levoranta: We’ve been investing in Hatch already for many years, first in Rovio and then as its own stand-alone company. GamesBeat: Did you look at Hatch the same way? Levoranta: And again, we can be ready when things start moving. As you pointed out yourself, the investment we did with the Magic Leap means we have something we can deploy on different AR and VR platforms. You need to be able to explore those different platforms with some investment. When you do this, when you’re part of the people who are shaping the market, not just following after a while, you need to take some risks. As Kati pointed out, we have a whole pillar of our strategy around exploring the future of gaming. But is there some value that comes back to you as far as learning how to make this kind of game? GamesBeat: I know Magic Leap isn’t selling these things in very large numbers. But now that it’s out we’re investigating what we can do with Google as well. For us, when we started working on the game, we wanted to focus on one platform, on ARKit, so we could focus more on the content. Pelletier-Normand: You need to start somewhere. You don’t have to pick a particular AR platform. GamesBeat: At this point you can spread things across a number of platforms.
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